Every channel is an intake.
We buy intent where it's hottest and land it on properties we own. Each channel runs against the same discipline: measurable cost per qualified outcome, compliant creative, honest landing experiences.
Six streams, one standard.
Google Ads
The backbone. Exact-match keyword architecture around urgent problems — burst pipes, flooded basements, sewage backups — with dedicated landing pages per metro, dynamic number insertion, and bidding driven by imported call outcomes rather than front-end conversions. Campaigns are geo-fenced to the counties where intake capacity actually exists; budget follows billable-call value, not impression share.
Meta
Demand generation for problems people don't search until they must — storm prep, insurance-claim education, seasonal risk. Creative is documentary, not clickbait; audiences are tuned by downstream call quality, and every campaign carries the same disclosure standards as search.
Native
Editorial-grade placements that pre-sell before the click: cost guides, insurance explainers, what-to-do-first checklists. Native traffic lands on the same honest properties as everything else — content that earns the call rather than tricking it.
Affiliate & publisher
Vetted publishers plugged into pay-per-call economics with hard rules: our numbers, our tracking, our consent standards, per-publisher attribution. Publishers who can't meet the disclosure bar don't run, whatever their volume.
Local Services Ads
For markets where proximity and Google's own vetting win the call. LSA complements the search stack in metros where the guarantee badge moves connection rates on emergency queries.
Next streams
New channels enter the tunnel when three things clear: the intent is real, the tracking can reach the call, and the compliance posture holds. When the math clears, a stream opens.
One discipline across every stream.
Click to call to payout
Every channel carries click identifiers through to the phone call and back into the ad platform as an offline conversion with real value attached. The bidding algorithms learn from money, not proxies.
Honest by policy
No fake countdown timers, no impersonating utilities or insurers, no "your area" pages that don't deliver. Ad-platform policy teams and state AGs read these pages — so do we, first.
Ruthless reallocation
Channels compete for budget on cost per qualified call. What compounds, scales; what drifts, gets cut. No channel survives on narrative.
Ready to plug in? Talk to us.
contact@slipstreams.com